Wednesday, October 24, 2007

WSMV’s FCC Trouble

I just stumbled on this piece of news:
FCC Fines WSMV for Reporting Violations
Meredith Nashville Station Fined $10K

By John Eggerton -- Broadcasting & Cable, 10/15/2007 4:33:00 PM

The Federal Communications Commission proposed fining Meredith's WSMV-TV Nashville, Tenn., $10,000 for violating reporting requirements for children's-programming information.

In seeking its license renewal, the station conceded that it was missing about three years’ worth of information on its compliance with kids’-programming limits and other children's-TV-reporting requirements.

The FCC concluded that the violations were "willful and repeated" and proposed the baseline amount of $10,000.

The commission also admonished -- an official warning -- but did not fine Ion Media Networks' WPPX (TV) Philadelphia for lesser kids’-TV-reporting violations.

This surprises me. WSMV airs four hours of “The Today Show” every morning, not to mention The 700 Club from 10-11 am, five days a week. Five hours of programming a day that to my view is clearly produced by and for children. What’s the problem?