[UPDATE]:
Vis Kathryn S in comments, how could I forget Frosty The Coal Man?
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How to tell your PR campaign is floundering: they unveil an insanely stupid cartoon mascot :
Oh wow, that’s so kewl. Put a pair of sunglasses on a lump of coal and we can forget about all the billions of gallons of coal ash sludge that destroyed a big chunk of Kingston, Tennessee.
They must think we’re really, really stupid.
[UPDATE]:
Vis Kathryn S in comments, how could I forget Frosty The Coal Man?