Monday, February 25, 2008

Slave 2U


Just, no:
Looking to strike a blow against the proliferation of digital video recorders, the ABC network, its affiliated broadcast stations, and Cox Communications’ cable systems are establishing an on-demand video service that would allow viewers to watch ABC shows like “Lost” and “Desperate Housewives” any time they choose.

The catch: It uses a new technology that disables the viewers’ ability to fast-forward through commercials.

Am I stuck in a Pepé Le Pew cartoon, or what? Just when consumers figure out a way around those annoying TV commercials that we all hate to watch, corporate America finds another way to FORCE us to watch their sales pitch anyway.

STOP IT. Just, quit it. We don’t want to watch your ads, alright? You’re pissing me off here.

I hate being marketed to. I hate it. I’ve written about this before, notably here and here. I can’t tell you how offensive, intrusive, dehumanizing and manipulative I find this whole “you WILL WATCH” crap from corporate America.

Listen up, Corporate America: quit treating me like a giant, throbbing wallet. I know all you want is my money but geez, could you at least pretend we consumers are, you know, people?

Here’s what you people fail to understand: I want to buy your product. I’m a consumer. I live in America. That means I consume A LOT. It’s the American way, it’s how we show our patriotism, right? But the over-aggressive way you shove your products at me is a huge turnoff. I’m this close to going all lefty-commie-DFH and getting all anti-consumer on y’all's ass.

Keep this Advertising Nazi crap up and I will. Just you wait.